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With GfK's Consumer Trends solutions, you can develop the right marketing, brand, product, shopper, and go-to-market strategies to reach the right consumers and shoppers to drive sales volume, brand premium, or both. Identify and get to know your target group and their evolving needs, concerns, and expectations
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For GfK's experts, it's a time to assess the global T&D results and developing trends coming out of the year just gone and to look ahead to what the new year will bring. While 2023, marked by multiple crises, did not quite live up to expectations of recovery, the global T&D market is expected to turn positive again in 2024.
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Market Research Helping you shape your business strategies with a 360-degree view of your shoppers. Follow. Consumer Panel Services GfK | 1,692 followers on LinkedIn. Helping you shape your.
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CHICAGO & GENEVA & NUREMBERG, Germany, July 11, 2023 -- ( BUSINESS WIRE )--NielsenIQ (NIQ) and GfK SE (GfK) today announced the successful completion of their strategic combination, culminating.
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After a record-breaking 2021, GfK expects a slight decline in sales over 2022 The global market for small and large household appliances recorded a moderate first half of 2022. Small appliance sales dropped 6 percent from January to June 2022 and large appliances dropped 2 percent.
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More information on the divestment of GfK Consumer Panel can be found in this press release. Forecast trends. Drive innovation. Stay a step ahead in a market where consumer actions are ever-evolving.
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The September update for the GfK/BOSS Panelmarket report is now available. GfK track and audit 36 product categories in the Office & Stationery sector and produces time comparable data for Sales Value, Sales Units/Packs and Sales Pieces - as well as calculating an average pack price and sales price.
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Solutions can be tailored to your specific needs, from ready-to-use shopper profiles to data feeds to out-of-the-box consulting and workshops. CPS GfK triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized.
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The GfK consumer online panel goes beyond demographics to pinpoint hard-to-find consumers, Influential Americans®, and LifeMatrix segments.. These trusted market multipliers, Influential Americans®, amplify your messages in an environment when consumers are opting out of traditional forms of advertising. Understanding and engaging them can.
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GfK's Optics Panels aggregate and extrapolate Point-of-Sale (POS) and Contact Lens Fitting data to provide a comprehensive view of the market in 25 countries globally. Data is drawn from independent, chain and e-commerce optics retailers. GfK allows manufacturers and retailers to answer critical business questions:
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GfK market data offer regionalized information on end consumers, trade and commerce for a wide range of markets and help you to objectively assess your markets, sales and locations. For this purpose, we calculate all data for regions such as districts, postcode areas, municipalities or street sections.
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July 6 (Reuters) - British polling company YouGov (YOU.L) on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros.
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GfK's Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels. Find out more GfK Audio Measurement Solutions
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Black Friday 2023 Briefing Watch our on-demand webinar to get access to GfK data and expert analysis on global Black Friday 2023 sales performance across key markets. Watch the webinar GfK booklet: Sales territory planning Field sales is changing - keep up with our territory planning booklet
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GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany . History
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GfK provides data in a variety of formats - from self-serve dashboards and reports to custom consulting and workshops - to answer consumer questions at an unprecedented scale by combining point of sale data with surveys from millions of recent buyers, as well as feedback from online consumer reviews, as well as consulting services.